Wednesday, August 27

The Beauty and Brains Behind Sugar & Spikes (Part 2)

You're getting to know Sugar & Spikes, but how much do you know about the beauty and brains behind the brand?  In this two-part blog post, we will introduce you to our #girlboss owners, Keli Smith and Belinda Jackson.

Name and Title:  Belinda Jackson, co-owner Sugar & Spikes Boutique

Nickname: Bebe

Three words to describe your personality: blunt, busy, passionate

Describe your personal style: Bold print and color, willing to take the occasional fashion risk.

Favorite clothing brand(s): BCBG

I'm terrified of: Rats and Rollercoasters 

My secret talent is: Do you really want to know? ;)

My favorite part of my body is: my arms

I feel prettiest/sexiest when I'm wearing: I feel the prettiest when I wear no make-up/I feel sexiest when I wear lingerie 

Favorite ice cream flavor: Haggen-Dazs Butter Pecan

I can never say no to: my husband, Demeatrius (but don’t tell him that)

One thing off of your bucket list (something you'd like to do before you die): Skydive

What is the first thing you would buy/do if you were gifted a million dollars: pay off err one of my bills!

If you could go back in time, what year would you travel to?
If I could go back in time I would like to travel to the early 1920's.  I loved everything that embodied that particular era.  

When you were a child, what did you want to be when you grew up?
When I was a child I always wanted to be a doctor because I loved taking care of people and I was interested in the gory side of medicine. It wasn't until I grew older and realized the life of every individual would be in my hands, at that point I was more so afraid of the responsibility.   

What is a typical Friday night like for you?
A typical Friday night for me is grabbing a movie from the Redbox, ordering pepperoni and Italian cheesy bread from Little Cesar's (the best cheesy bread ever!), grabbing something sweet and enjoying the night with the fam!  

What is your background?
I have a Bachelor’s Degree in Business Administration with an emphasis on Marketing.  I've worked as an Admission/Marketing Director for a nursing home for the past 6 years.  I have a love for jackets, pants and shoes! 

How is work divided between you and Keli?  
Keli and I have fallen into our roles.  As Keli would describe it she's "the planner" and I'm "the executor", Keli likes to write down everything (more than once!) and me I keep a mental rolodex (sometimes!).  As we started the business, our roles kind of fell into place.  Keli took the lead on certain tasks that needed to be completed and vice-versa.  It's worked for us so we've kept it that way.  

How is Sugar & Spikes different from the competition?
I feel Sugar & Spikes sets itself aside from the competition by developing a personal relationship with our customers.  We as owners would like to share both the business side of our lives as well as the personal side.  We want our customers to know we are everything that they are! 

What has been your biggest challenge so far with starting your own company?
One of the biggest challenges for me is not knowing where to start!  It's like being in a dark room and not being able to find the light switch.  We have so many ideas for Sugar & Spikes and it's a matter of us trying to find which idea works best for who we are.  E-Commerce is a large industry and there are a lot of us out there, our company needs to stand out from the rest trying to find that niche has been our biggest challenge. 

Looking back, are there things you would have done differently?
When I look back on what we have gone through thus far the only thing I would have done differently is started sooner.  On the other hand I am a strong believer in the saying, "things happen for a reason," so I feel it was not our time.  God has something special in store for Sugar & Spikes and we have to kind of "go with the flow" in a sense.  So with that being said what God says goes!

What advice would you give to someone thinking about starting a small business?
For someone starting a small business I would advise them to believe in the idea itself, the more you believe the easier it is to obtain the goal/outcome...

Find out more about Sugar & Spikes and owners Keli and Belinda here.